For brands that want to be earth-friendly, plastic is a problem. What can be done? We’ve talked about the waste management problem created by plastic packaging before. There’s simply too much of it out there, and it’s too hard to recycle. But this …
The Most Popular Color in Grocery Packaging Might Surprise You
A recent study examined 2,500 product packages to see which colors are being selected to appeal to consumers. Have you ever wondered how brands go about deciding what colors to use in their packaging? If they’re smart, they don’t simply go with the …
Flexible Packaging is a Solution, Not a Problem
A tweet from an environmental organization tried to cast doubt on flexible packaging, but their argument misses the point. A recent tweet from the Ellen MacArthur Foundation has caused some consternation in the packaging world. It was a call for …
