A recent study examined 2,500 product packages to see which colors are being selected to appeal to consumers. Have you ever wondered how brands go about deciding what colors to use in their packaging? If they’re smart, they don’t simply go with the …
Flexible Packaging is a Solution, Not a Problem
A tweet from an environmental organization tried to cast doubt on flexible packaging, but their argument misses the point. A recent tweet from the Ellen MacArthur Foundation has caused some consternation in the packaging world. It was a call for …
How Smart Are Your Packages?
Connected, “smart” technology can do amazing things, but can it ever be Earth-friendly? Brands have been looking for ways to incorporate “smart” (digitally connected) technology into their packaging for almost as long as such technology has existed. …
