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Choosing the Right Packaging for Your Brand
Packaging can be instrumental in making a product succeed and boost a brand’s visibility. The visual appeal of a brand’s packaging is vital to attracting consumers. But the durability, strength and sustainability of packaging is as important as graphic appeal in retaining consumers. So, if packaging is so important, what should you consider when choosing…
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Calculating the True Cost of Your Packaging
At a recent company visit we spoke with a prospect about the cost of their packaging. After telling us what they paid they went on to discuss the inconsistent quality and poor delivery of their provider. This got us thinking… most people don’t calculate the true cost of their packaging. Quality There are obvious costs…
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Recent Posts
- Making the Move to Flexible Packaging
- The U.N.’s Plastics Treaty Talks are Making Headway Into a More Sustainable Future
- Artificial Intelligence is Poised to Make a Huge Impact on Flexible Plastics Recycling
- Is Biodegradable Plastic Finally a Reality?
- Sustainability in Packaging is a Priority Around the World
